When business technology was first conceptualized, the focus of the designs was to answer the needs of large corporations. Small business was like an afterthought. What the vendors did was to strip down few of the high-end features but left all the complexities behind and offered the somewhat diminished product to the small business market. With a lack of options, the complexity it offered overwhelmed small business owners. And not only were the products very difficult and expensive, it required an IT team to install, maintain and support the infrastructure, rendering it so cumbersome and costly that it definitely did not do the small business industry any good. And when it comes to marketing, small businesses has only the traditional advertising to turn to which are not only costly but does not target specific potential customers.
Now fast forward a decade and the number of products for small businesses that are currently available in the market has grown amazingly. What was once available only to big businesses is now accessible to small businesses, they can now afford technology such as monitoring company websites and networks or conducting mobile email campaigns. In today’s times when phone systems can route customer calls right to a mobile phone or when data can be accessed even while on the road, business owners can run their small businesses from anywhere and collaborate with employees across town or even across the globe. Small business marketing has taken a good turn as well. From costly traditional or print advertising, they can now take advantage of internet marketing. There are a lot of ways to reach targeted customers, social media is one platform that is very effective since most people are on it almost 24/7. Take Instagram for instance, by posting pictures related to your business, your chances of attracting potential customers will considerably grow since you will be able to reach not only people from your area but people from all over the world as well. All you need to do is acquire a large network by gathering a good number of followers, check out Buzzoid at http://buzzoid.com/buy-instagram-followers.
While the changes in small business technology are truly wonderful, there are challenges as well. Because the industry for technology for small businesses has grown considerably, business owners are overwhelmed by the number of technology choices available to them and in a way technology has not gotten any simpler, it has gotten more powerful that is why its complications has grown as well. And while the root cause of technology frustrations and confusion has changed, the feelings however, remain a major roadblock for many small business owners.